Share Your Voice Campaign August 7, 2015
Please post until August 14, 2015
For the past two years, Greenpeace and ForestEthics have waged attack campaigns against Resolute and the people of the boreal forest.
Their market campaigning does not reflect on-the-ground forestry practices and sustainability leadership in Canada. It is based on inaccurate allegations. The fact that the Canadian boreal is considered among the best managed, if not the best managed, forests in the world does not seem to matter to Greenpeace and ForestEthics.
These activists are specifically targeting the purchase of products from Canada’s boreal. Greenpeace and ForestEthics are continuing to intimidate and threaten our customers. Their attacks have resulted in the loss of jobs for workers in Northern Ontario and Quebec, and impact the socio-economic well-being of communities.
Contrary to their claims, Greenpeace and ForestEthics do not represent the views of northern communities, the majority of First Nations, and certainly not the workers of the region. As a result, more than 500 municipalities in Ontario and Quebec have expressed strong concern about the activist campaigns; 30 mayors recently travelled to Ottawa to take a firm stand; letters of condemnation have been sent by unions, mayors, First Nations and others; and the federal and provincial governments have been on the road meeting with customers to set the record straight.
Recently, an exchange of letters between Resolute and ForestEthics resulted in a powerful column written by Peter Foster of the
National Post, applauding Resolute’s resolve and principled position.
We believe that a range of stakeholders must be part of any workable solutions going forward in the boreal. Resolute remains steadfast in our support and willingness to engage in conversations, but we insist on the participation of regional stakeholders, First Nations and governments.
We are seeing an overwhelming rejection of the notion that groups like Greenpeace and ForestEthics speak for local communities, workers, First Nations and governments in the boreal. The people of the boreal deserve a seat at the table; they are not second-class parties in determining their own future.
Quite simply, they deserve a voice. And we plan to help amplify that voice.
If you want to make your voice heard, please visit act.resolutefp.com to send an email right now
to Greenpeace and ForestEthics demanding an end to their misinformation campaign and a seat at the table for the people who live and work in the boreal. To reinforce the message, Resolute is running full-page advertisements in national and regional newspapers as well as launching a full digital advertisement and social media campaign. In addition, pre-paid postcards will soon be available at Resolute locations in which employees, their families and friends can make their voices heard.